DEFINITIONS, OBJECTIVES AND EXAMPLES
GENERALISED DEFINITIONS
Web Site A location on the world-wide-web used to store data (information).
Domain Name The address of the location of the web site.
Web Page Rather than presenting the reader with a large data file to sift through (or where the information covers a wide range of topics) it can be more user-friendly to separate that data out into separate data files (or webpages) linked (or navigated) by a menuing system.
Search Engine An enquiry centre on the web providing a register of web sites for the information being sought. To have a chance of being seen your website must be near the top.
Web Link An electronic link (hyperlink) from another website to improve the chances of yours being seen.
 
THE OBJECTIVE: There are many reasons people put information on the Internet. For instance, you may want to increase the visibiity of a product or service that you are selling to potential customers. A good, even 'the best' website is not enough - your website needs to be seen.
 
Your product needs to be easily found on a Search Engine (like www.google.co.uk).
 
TO ACHIEVE THE OBJECTIVE:
  • Work very closely with your web designer - listen to each other.
  • Ensure your website conforms to the latest Internet standards.
  • Ensure that it contains (and is 'seeded' with) the keywords and expressions that those seeking your product will use to find it in the search engines.
     
    Remember, if you have a popular product then you will be competing for a search ranking with others. If you still can't achieve a high search ranking you are faced with the following options:
     
  • purchase a sponsored-ranking from the search engine!
  • purchase a weblink from a website that is already well established.
  • purchase a webpage on a website that is already well established.
EXAMPLES
OUR STANDARD FORMAT WEB-PAGE
Example 1: Checkout our standard webpage allows for your advertising copy and one picture (enquiry form extra). standard webpage
Example 2: In this actual webpage the customer has paid a small additional cost to include 2 more pictures and an enquiry form.
Example 3: And this webpage has even more pictures together with an enquiry form and low-cost availability calendar.
PICTURE GALLERY
Example 4: This customer is using one webpage to display 6 additional pictures.
WEBLINKs
There are many examples of weblinks on our accommodation pages.
There are many examples of weblinks on our 'where-to-go' pages.
BESPOKE WEB WEB-SITE
Some examples: / website 1. / website 2. / website 3. /

 
back Telephone: 07867 380 311
Email: webservices@lindisfarne.org.uk
Geoff Porter CPhys MInstP
Lindisfarne Links
Holy Island
Northumberland - TD15 2SE
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